About White Elm Group

calculator-385506_640White Elm Group, LLC (White Elm) is a forensic accounting and consulting firm providing high quality forensic services in the context of financial disputes. Managing partner, Marc L. Effron, has over 25 years of experience and an experienced team well qualified to handle all of your forensic needs.  White Elm provides clients with a wealth of services, including forensic investigations, valuation, litigation damages, e-discovery, controls compliance and matrimonial forensics.

At White Elm, our goal is to assist you in reaching your financial goals and provide you complete peace of mind for your future financially. Discover more about White Elm’s forensic accounting services provided by our qualified team of credentialed professionals below.

Marc L. Effron, CPA, JD, CFF, CVA – Managing Partner

Marc EffronDirecting and participating in over 300 forensic investigations, Marc has over 25 years of experience managing complex financial, and regulatory investigative matters. As founder of White Elm Group, Marc’s role is to support law firms and their clients on both financial and valuation disputes as well as internal or independent investigations. Read more about Marc


David E. Sems, CPA, CITP, CFF

davidWith over 20 years of experience, Mr. Sems skill set covers the full range of services from computer forensic analysis to transactional data analytics. His role at White Elm Group is to serve as an adviser in the area of forensic technology. He helps our clients discover patterns, artifacts and anomalies within data, which can be used to identify high-risk, suspicious activities. Read more about David


Kevin P. Couillard, ASA, CFA

kevinKevin brings to White Elm Group experience in the valuation of business enterprises, stock options, limited liability company interests, accounts receivable, and other various assets. His experience also includes the valuation of intangible assets, including patents, trademarks, assembled work force, goodwill, software, and much more. Read more about Kevin


Rich Goeldner, ASA, CBA, CVA

Rich has provided valuation advisory services since 1992, on a full-time basis. He specializes in the valuation of privately-held companies and intangible assets. His appraisal and advisory services have been provided to Fortune 500 companies, family businesses, middle-market companies, as well as M&A firms and the Internal Revenue Service. Read more about Rich


Joseph Rubin, CPA, JD

josephJoseph is experienced in assisting clients in real estate transactions, business operations and turn around, business planning, accounting and taxes issues, mediation and business disputes, risk management, and human resources. Utilizing over 40 years of experience, at White Elm Group Mr. Rubin’s responsibilities have included asset management, development of income-producing properties, management of shopping centers and the purchase of raw land held for investment. Read more about Joseph


Phillip M. Robertson

Phillip-MWith a focus on white collar and financial fraud, Phil has over 41 years of experience. He works with White Elm Group by providing consulting services to attorneys, accountants, and other professionals involved in white collar fraud litigation, banking and financial institution disputes, business and personal disputes, and related training. He also trains professional groups, regulatory and investigative agencies, and institutions of higher learning in detection, investigation, and prevention of white collar fraud and other business related disputes. Read more about Phillip


John is an experienced forensic accountant at White Elm Group with over 25 years of consulting and technical accomplishments. He helps companies that need to address fraud, internal controls and regulatory related issues within their corporate environments. Read more about John

Eugene S. Abernathy, CPA

Gene has held leadership roles of several medium to large accounting firms and brings to White Elm Group over 40 years of experience. He specializes in auditing, accounting malpractice, inventory valuation, family law, alternative dispute resolution, and white collar crime investigations. In addition, Mr. Abernathy has great experience in providing his expertise on preparing and presenting damage calculations related to purchase price disputes, personal injury, lender liability, and more. Read more about Eugene

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Where to Find Us

Mailing Address:
227 Sandy Springs Place, Suite D362 Atlanta, GA 30328